Assets for Editorial Use
Logos, product imagery, boilerplate copy, leadership photography and bios. Download everything at once, or take just what you need.
Logos
Positive and negative versions in SVG and PNG, plus usage guidelines.
Logo
Usage Guidelines
The essentials for placing the logo. The full guidance, including file descriptions and format advice, is in the text file below.
- Pick the right version. Positive on white or very light backgrounds, negative on black or dark. Over a photograph or a busy background, place the logo on a solid light or dark panel first.
- Clear space is already in the file. It equals the height of the iM icon. Don’t crop, trim or tighten the artwork, and keep other text, graphics and page edges outside the supplied canvas.
- Keep it readable. Minimum 200 px wide on screen, 25 mm (1 in) in print.
- Don’t alter it. No recoloring, stretching or rotating, and no shadows, outlines, glows, gradients or 3D effects. The brand orange is #F08C00 — use the official files rather than recreating it.
- Choose the right format. SVG for print, signage and professional layout; PNG for web, slides and email signatures; JPG only where transparency isn’t needed.
Product Imagery
iM Media Hub in a connected vehicle.
iM Media Hub
The iM Media Hub interface in a connected vehicle. JPEG, 3840 × 3840, full resolution.
Boilerplate
Approved company description for use in partner press releases and announcements.
About iM Media Labs
Long Version
iM Media Labs is building a unified, vehicle-native media platform that simplifies how people discover and enjoy content in the car. The iM Media Hub brings together radio, streaming, podcasts, news, sports, audiobooks, video and other entertainment from multiple providers, alongside more than 100 curated iM channels, within one consistent, personalized experience.
Designed to integrate with vehicle systems and adapt to each automaker’s brand, interface and business model, the platform gives automakers greater flexibility over the in-vehicle experience while helping content partners expand discovery, distribution and engagement. iM Media Labs is led by an experienced team whose technologies have been deployed in more than 100 million vehicles worldwide.
For more information, visit immedialabs.com.
Short Version
iM Media Labs is building a unified, vehicle-native media platform that brings content from multiple providers together with more than 100 curated iM channels within one personalized, automaker-branded experience. The iM Media Hub simplifies in-vehicle discovery while creating new engagement opportunities for automakers and content partners.
For more information, visit immedialabs.com.
Usage Guidance
- Use “iM Media Labs” on first reference and “iM” thereafter.
- Refer to the product as the “iM Media Hub” on first reference and “Media Hub” thereafter.
- Describe iM as a vehicle-native media platform, unified media experience or media and entertainment layer for the connected vehicle.
- AI should be positioned as an enabling capability behind personalization, conversational voice interaction and intelligent discovery — not as iM’s entire category or value proposition.
- Avoid describing the Media Hub as simply an app. Partner communications should preserve the automaker’s brand leadership and position iM as the enabling platform behind the experience.
Leadership and Advisors
Bios and headshots, cleared for editorial use.
Jim Cady
Founder and CEO, iM Media Labs
Jim Cady is the founder and CEO of iM Media Labs, where he leads the development of iM Media Hub, a unified, vehicle-native media platform for connected vehicles. His career spans more than three decades across consumer technology, digital audio, streaming media and automotive entertainment. Jim previously served as CEO of Slacker Radio, helping scale the personalized audio service across web, mobile, consumer electronics and connected vehicles. He later held senior executive roles at SiriusXM encompassing products, engineering, operations, innovation and connected-vehicle services. Earlier in his career, Jim held leadership positions at Atari, Diamond Multimedia, Rio Digital Audio and WatchGuard Technologies. His work has consistently focused on bringing emerging technologies to market and connecting hardware, software, content and distribution into consumer experiences at scale.
John Jasper
Founder, President and COO, iM Media Labs
John Jasper is a founder, president and chief operating officer of iM Media Labs, where he helps lead corporate strategy, operations, product commercialization and relationships across the automotive ecosystem. He brings more than 30 years of experience building and leading technology businesses in connected vehicles, navigation, telecommunications, mobile services and data platforms. John began his career as a software engineer during the early rollout of cellular service in the United States and later became CTO and vice president of software at NAVTEQ, now part of HERE Technologies. His career has also included executive roles at DigitalGlobe, SEI, Abalta Technologies and SiriusXM Connected Vehicle, where he served as senior vice president and general manager. John holds an MBA from the University of Chicago Booth School of Business and is a co-inventor on more than 20 patents.
Mary Chan
Advisory Board Member, iM Media Labs; Managing Partner, VectoIQ
Mary Chan is a managing partner at VectoIQ and a member of the iM Media Labs advisory board. She is an accomplished technology and mobility executive whose career spans connected vehicles, wireless infrastructure, enterprise mobility and product innovation. As President of Global Connected Consumer at General Motors, Mary led the development of next-generation connected-vehicle products and services and the industry-first rollout of embedded 4G LTE connectivity across GM brands in the United States, China, Europe and Mexico. She previously served as senior vice president and general manager of Enterprise Mobility Solutions and Services at Dell and held senior executive roles at Alcatel-Lucent and Lucent Technologies, leading global wireless businesses across product management, research and development, and network deployment. Mary holds bachelor’s and master’s degrees in electrical engineering from Columbia University and has been recognized as a leading woman in the wireless industry.
Steve Girsky
Advisory Board Member, iM Media Labs; Managing Partner, VectoIQ
Steve Girsky is a managing partner at VectoIQ and a member of the iM Media Labs advisory board. He brings more than 30 years of experience across automotive operations, corporate strategy, capital markets and investment. Steve previously served as Vice Chairman of General Motors, with leadership responsibilities spanning global corporate strategy, new business development, product planning, connected consumer and OnStar, GM Ventures, research and development, and purchasing and supply chain. He also served as President of GM Europe, Chairman of the Adam Opel Supervisory Board and a member of GM’s board of directors. Earlier, Steve was president of Centerbridge Industrial Partners and a managing director at Morgan Stanley, where he led the automotive and auto-parts research team and was recognized as the industry’s top-ranked automotive analyst for 14 consecutive years. He holds a bachelor’s degree from UCLA and an MBA from Harvard Business School.