iM MEDIA LABS - LOGO USAGE GUIDELINES
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FILES INCLUDED
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Positive (for light backgrounds):
  im-media-labs-logo-positive.svg  (preferred)
  im-media-labs-logo-positive.png  (transparent background)
  im-media-labs-logo-positive.jpg  (no transparency)

Negative (for dark backgrounds):
  im-media-labs-logo-negative.svg  (preferred)
  im-media-labs-logo-negative.png  (transparent background)

WHICH VERSION TO USE
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* Positive: use on white or very light backgrounds (orange mark + black wordmark).

* Negative: use on black or dark backgrounds (orange mark + white wordmark).

* Photos / busy backgrounds: if readability is reduced, place the logo on a solid light or dark panel (or a subtle overlay) before using Positive or Negative.

CLEAR SPACE (ALREADY INCLUDED)
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* Do not crop, trim or "tighten" the artwork. The files already include the required safe space, which equals the height of the iM icon.

* Keep other text, graphics, borders and page edges outside the provided canvas area so the built-in padding stays clear.

SIZE (KEEP IT READABLE)
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* Prefer SVG whenever possible (it scales perfectly).

* Minimum recommended size (rule of thumb): digital 200 px wide or more; print 25 mm / 1 in wide or more.

PLACEMENT
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* Keep the logo upright and proportional (no stretching).

* Align and space using the outer edge of the file (the built-in safe-space box), not the letter edges.

COLOR & EFFECTS (DON'TS)
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* Don't recolor any part of the logo.

* Don't add shadows, outlines, glows, gradients, 3D effects or transparency changes.

* The brand orange in the artwork is #F08C00. Use only the official files - do not recreate it.

FILE FORMAT QUICK GUIDE
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* SVG: best for print, signage and any professional layout (crisp at any size).

* PNG: best for web, slides and email signatures (transparent background).

* JPG: only when you don't need transparency (avoid for overlays).


MEDIA CONTACT
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iM Media Labs
press@immedialabs.com
immedialabs.com

Copyright (c) 2026 IM Media Labs, Inc. * All Rights Reserved