iM Media Labs Partners with MassiveMusic to Scale Music Infrastructure for the iM Media Hub

Snoqualmie, Wash. — August 20, 2026 — iM Media Labs today announced a technology partnership with MassiveMusic to provide music infrastructure for iM’s curated channels within the iM Media Hub.

The agreement adds API-based music delivery, standard and enhanced metadata, and reporting capabilities to support iM’s curated programming as the company continues to build out its unified media platform for connected vehicles.

iM Media Hub brings radio, streaming, podcasts, news, sports, audiobooks, video and other entertainment from multiple providers together with more than 100 curated iM channels in one consistent, personalized experience. Designed specifically for the vehicle, the platform integrates with vehicle systems and adapts to each automaker’s brand, interface and business model.

“Building a great in-vehicle media experience takes more than a great interface. The infrastructure underneath it has to be just as strong. MassiveMusic gives us proven music delivery, metadata and reporting capabilities behind our curated channels, allowing our team to stay focused on what differentiates iM: bringing media together in one intuitive, personalized experience designed for the vehicle.”

Jim Cady, Founder and CEO of iM Media Labs

Under the agreement, MassiveMusic will provide infrastructure supporting music delivery, standard and enhanced metadata to aid discovery and usage reporting for iM’s curated channels. iM will integrate those capabilities into its platform while continuing to develop and operate the application, in-vehicle user experience and broader Media Hub ecosystem.

MassiveMusic’s music-delivery technology traces back to 7digital, which launched in 2004. Today, MassiveMusic provides API-based infrastructure for digital platforms, including music delivery, metadata and reporting capabilities designed to operate at global scale.

“Connected vehicles are an important environment for digital media. Delivering a great experience at scale requires robust infrastructure behind the scenes. We’re excited to partner with iM Media Labs, providing music delivery, enhanced metadata and reporting capabilities that support its curated channels, user discovery and continued expansion of its music offering as the platform scales.”

James Priestley, SVP Global Sales, Licensing and Technology, MassiveMusic

The partnership adds another layer to iM Media Labs’ growing connected-vehicle ecosystem. In January, iM and AT&T announced a strategic collaboration combining iM Media Hub with AT&T connectivity for automakers. More recently, iM announced a partnership with Stingray to integrate TuneIn, adding more than 100,000 radio stations plus live sports, news, music and podcasts to the Media Hub.

Together, these relationships support iM’s broader strategy: create one vehicle-native media platform capable of bringing multiple content sources and iM’s curated channels into a consistent experience while preserving the automaker’s brand and control of the in-vehicle environment.

About iM Media Labs

iM Media Labs is building a unified, vehicle-native media platform that simplifies how people discover and enjoy content in the car. The iM Media Hub brings together radio, streaming, podcasts, news, sports, audiobooks, video and other entertainment from multiple providers, alongside more than 100 curated iM channels, within one consistent, personalized experience.

Designed to integrate with vehicle systems and adapt to each automaker’s brand, interface and business model, the platform gives automakers greater flexibility over the in-vehicle experience while helping content partners expand discovery, distribution and engagement. iM Media Labs is led by an experienced team whose technologies have been deployed in more than 100 million vehicles worldwide.

For more information, visit immedialabs.com.

About MassiveMusic

MassiveMusic, part of the Songtradr brand portfolio, is the global music and sound partner for leading brands, agencies and platforms. By blending creativity, data-driven insights and market-leading technology, MassiveMusic delivers scalable music strategies, innovative technology services and award-winning creative solutions, driving measurable business value and shaping the future of sound.

For more information, visit massivemusic.com.

Media Contacts

iM Media Labs
press@immedialabs.com
immedialabs.com

MassiveMusic
Barbara Estrada, Senior Global Marketing Manager
barbara.estrada@massivemusic.com
massivemusic.com